NGO Fundraising and Branding

Investment in social causes will remain ironically inefficient unless social sector comes up with transparent ways to measure, monitor and report resource mobilization and impact. Corporate Social Responsibility has become an important fragment of social development framework and business performance, globally and especially in an Emerging Market like India where it’s a legal compliance matter also. The landscape has evolved quite dramatically since last year in terms of the policy itself and its communication/reporting space. Strategic implementation and communication can help all stakeholders to overcome these times of the pandemic and recession, it’s imperative for us to understand CSR’s measurement and reporting from a more future focused and sustainable point of view.