At 25, he was not building just another startup. He was building a way for people to see something most of us never really notice: the carbon footprint hidden inside ordinary life. What makes the story interesting is that the app does not try to scare people. It tries to make climate impact feel visible, personal, and actionable. That is a powerful idea, because climate change often feels too large to understand and too distant to fix. A climate problem made personal Most peo

The old version of greenwashing was simple: a company slapped “eco-friendly” on a product and hoped no one asked questions. The new version is sharper, faster, and more dangerous. In Greenwashing 2.0, AI can generate sustainability claims at scale — and if those claims are exaggerated, vague, or unproven, the result is AI-washing.[investmentexecutive] That matters because regulators are no longer treating sustainability language as harmless marketing fluff. The UK Advertising

The Factory That Talks Back: Inside a Smart, Self-Reporting Supply Chain The morning shift at Venkata Dynamics begins before most of the town is awake. Rows of machines hum like a low choir; conveyor belts stitch together components that will soon be part of cars, circuit boards, and home devices. But the real story isn’t the parts — it’s the tiny, unnoticed devices that now make this factory feel alive: the IoT sensors pinned to pipes, bolted under pallets, tucked into deliv